The Real Cost of Not Having a Website for Your Business

It's easy to measure what a website costs. It's much harder to measure what not having one costs - because that number never shows up as a single bill. It shows up as a missed call that went to a competitor, a customer who picked the shop with a website over yours, a festival week with no offer ready to post.

None of these feel like losses in the moment. They just look like a slightly quieter month than it should have been.

Businesses that make the switch usually notice the same thing afterwards: it's not one dramatic result, it's a handful of enquiries every week that would have simply gone nowhere before. Over a year, that adds up to real money - usually far more than the ₹149 a month it costs to have somewhere for those enquiries to land.

The cost of a website is easy to see upfront. The cost of not having one only shows up in hindsight.

Related: 5 signs your business needs a website this year

Stop losing the enquiries you never see - free 7-day preview on apna.live, from ₹149/month.